This fire truck brought to you by ...

STOCKERTOWN, Pa. They may not be able to change their tires in less than 20 seconds, but Stockertown's fire department is looking for something decidedly race car-like: sponsorship. The tiny borough of 650 residents bought a fire truck but hasn't been able to scrape enough money to pay for it. So the fire chief and the City Council president dreamed up the idea of selling advertising space on the fire truck. So far, no one has signed on. /

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Hmmm I wonder why, Hay Match makers, would you be interested insponsoringg our fire truck? Or how about, Hay Local Liquor store, would you be interested in sponsoring our DUI program?

Yes, Yes, Yes I know, now here in the above clipping do they use any of the examples that I have used here however, how would you like to be the business owner of "ABC Demolition" and have a reporter standing by a fire truck (reporters like flashing lights) with thebillboardd "Brought to you by ABC Demolition while at a fatality accident, or a house or business fire. Not so much thank you. How do you also let visitors know that this is an ad and not an endorsement for said business. Just some thoughts. What do you think.
- TV